beehiiv is a newsletter platform, founded in 2021 by Tyler Denk, Benjamin Hargett and Jacob Hurd, early employees of Morning Brew. By mid-2026 it hosted more than 170,000 publications reaching 450 million unique readers, and had sent over 75 billion emails.
It’s raised money from Social Leverage, Lightspeed and NEA, and its users have earned more than $60 million through the platform.
Grow, earn and publish
Writers build issues in a visual editor and publish them to a website made with beehiiv’s AI website builder. Growth tools include a referral program, recommendations between newsletters, surveys and polls.
On the money side, the Ad Network places sponsors in issues, and paid subscriptions carry no take rate from beehiiv. Since late 2025 the platform has added digital products, podcasts, a community space and audio newsletters.
Plans have been Free, Lite, Pro and Enterprise since October 2026. Enterprise adds dedicated sending IPs and deliverability reviews, and Verified Clicks filters bot clicks out of the reporting.
The beehiiv API
beehiiv’s API is available from the Free plan. It manages subscribers, custom fields, tags, segments, tiers, posts, polls and exports, and can add a subscriber to an automation. Keys can be limited to specific publications, and OAuth 2.0 is available for integrations.
Rate limits grow with the plan, from 30 requests a minute on Free to 500 on Pro and 800 on Enterprise. On Pro and above, the Send API and post creation let another system publish and send issues directly.
beehiiv webhooks
Webhooks, on Lite and above, report new, confirmed and deleted subscribers, upgrades and downgrades, posts sent or scheduled, and survey responses. Each delivery carries a signature, which lets the receiving end confirm it really came from beehiiv.
beehiiv maintains its own Zapier and Make integrations, and its support team covers those two for no-code links.
Purchases and paid upgrades as subscriber data
Paid subscriptions run through the publisher’s own Stripe account, and the revenue lands there. beehiiv keeps the reader’s side: each subscriber record holds its paid tier names and the Stripe customer ID. The upgrade webhook sends both the moment a reader moves to a paid tier, along with their tags and custom fields, which is what lets a CRM or a store match that reader to a customer it already knows. It works the other way too: the API can assign paid tiers and a Stripe customer ID to a subscriber who paid somewhere else.
Shopify customers reach beehiiv through Make. beehiiv’s Shopify guide builds a scenario that creates a subscriber when a new customer is added or ticks the newsletter box, and lists Shopify Plus as a prerequisite. The recipe maps the email address and a source label, so what the customer bought needs another step to reach the subscriber as a tag or custom field.
Getting HubSpot contacts into beehiiv
In October 2026 beehiiv announced a native HubSpot integration, starting as early access with a waitlist on the Pro and Enterprise plans. It brings CRM contacts straight into beehiiv, so someone who signs up on a HubSpot webinar form lands on the right beehiiv list with no Zap in between. The announcement describes contacts moving from HubSpot into beehiiv. Reader activity going the other way, like a paid upgrade reaching the HubSpot contact, travels by the webhooks above.
Asking Claude about your readers
beehiiv runs an official MCP server that connects a publication to AI assistants, with setup guides for Claude, Claude Code, Cursor and Codex. Every plan can read through it, from posts and subscriber data to performance and website analytics. Paid plans can also make changes, such as building a segment or drafting a post, though drafts are published from the beehiiv app and Stripe billing data stays out of reach. Each user sees only what their workspace role allows.
Subscribers as customers
beehiiv’s webhooks and API leave room to wire a newsletter into the rest of the business. A Shopify purchase can tag the subscriber with what they bought, a paid upgrade can land on the HubSpot contact, and a new customer can join the right publication without filling in a form.
Many of those links run well in Zapier or Make, and it helps to know when a no-code chain has been outgrown before the list grows. A newsletter platform often replaces several marketing tools, so checking the full stack first pays off, and if subscriber data still moves by CSV, the time it takes is worth counting.