Treatwell is two things at once: a marketplace where people book hair and beauty appointments, and salon management software, called Treatwell Connect, that runs the salon behind those bookings. It describes itself as salon software connected to Europe’s leading booking platform.
It started in London as Wahanda in 2008, was bought by Japan’s Recruit in 2015, took the Treatwell name in early 2016, and has had independent owners since 2020. Today it runs in 13 countries. By its own figures, half a million people search for appointments on Treatwell every day, and its partner pages count more than 95,000 partner salons.
The salon software
Treatwell Connect covers the day-to-day: the calendar, online booking widgets for a salon’s own website and social pages, unlimited reminders, review requests, rebooking nudges, stock and reporting. Payments include prepayments and no-show charges, and Treatwell Pay card machines arrived with a new checkout in March 2026.
Its AI Receptionist answers the phone day or night and books appointments straight into the Treatwell calendar.
How it connects
Treatwell has no public API for partners. It’s designed as an all-in-one system: every booking, whichever way it arrives, goes into the Treatwell calendar, and the platform doesn’t sync with other salon management systems. Clients can book a salon straight from Google Search and Maps through Reserve with Google, and Treatwell’s own summary of Connect lists Google Calendar and iCloud Calendar among its integrations.
Keeping one diary alongside another booking system
A salon that also takes bookings through a second system therefore has two diaries to keep in step. The exception is Salonized, which Treatwell has owned outright since 2024 and which shows Treatwell bookings in its own calendar. That link covers the UK, the Netherlands, Belgium, Germany and Switzerland, and isn’t offered on trial or multi-location accounts.
Payouts, invoices and the accounts
Payouts from card payments land in the salon’s bank account daily, and the partner terms name Stripe as the payment processor. Treatwell’s own charges arrive as invoices, on the schedule in each salon’s partner agreement, and a dispute has to be raised in writing within 14 days of the invoice. Where a client chooses to pay at the salon, the terms let Treatwell deduct its commission from the money it owes the salon.
Connect’s listed integrations don’t include accounting software, so the day’s takings reach Xero or QuickBooks through Treatwell’s reports and exports.
Exporting and backing up client records
When moving across, salons can have their basic client data and technical notes imported by Treatwell’s customer service team. Under the partner terms, a salon can download its data from the service whenever it needs to, customer reviews aside, and backing that data up regularly is the salon’s job. The pricing page adds that a salon still owns its data after canceling.
Getting the numbers out
Treatwell runs as an all-in-one system, so the opportunities sit downstream of it. Its exports and reports can feed the day’s takings into Xero or QuickBooks, client numbers can flow into the marketing tools, and stock counts can reach the reports the owner actually reads.
Whether that’s worth building is a return-on-investment question with real numbers behind it. If a salon is paying for separate tools that overlap with what Treatwell already does, a tool count comes first, and weekly retyping between systems belongs on the list of red flags.